South Florida: The adidas sponsored University of Central Florida is making headlines lately, and it's nothing that has to do with having the top freshman class, preseason # 2 ranking or the most win's in College Basketball history. It has to do with the G.O.A.T.'s (The Guy Above) son, Marcus. Marcus Jordan wants to sport his pop's kicks during games this up-coming season, the University promised him he could, and adidas, well, adidas doesn't agree so much. They sponsor the university under an exclusive $3 million, six-year contract with adidas that requires all coaches and athletes to use the company's shoes, apparel and game equipment. M. Jordan Jr said that, during recruitment, he was promised he could wear Air Jordan's during the season and was told that adidas said this would not be a problem. That is an issue when a spokeswoman for adidas said "...there is no compromise..." for this season anyway.
The good part for Marcus, the Family, and the apparel line is both the University and adidas will work together to form "relationships [that] are based upon agreed deliverables for both parties."
No comments:
Post a Comment